As we are moving toward a more digitalized world, the need for a website for a business is a must. If you are looking for improvements in the Squarespace website, it means you have already owned one, but having a website is not the end of work. You have to rank your website in a search engine to get organic traffic, and that is on the first page; otherwise, people will see your website.
As competition is increasing irrespective of your industry, it is harder and harder to rank at the top for queries. Here are best practices to improve your Squarespace website that helps in improving your visibility on the Search Engines. Optimize Loading Speed
Search engines like Google consider page speed as a ranking factor means if your website loads fast when someone visits your website Google will consider this a positive signal. Hence you can rank better in SERP(Search Engine Results Page).
Here are some suggestions to boost speed
Attractive CTA( Call to Action)
Write a CTA that helps visitors navigate what they want on your website. It may look small change but increase conversion significantly. While designing, CTA placed it so that it is visible to everyone and use to balance color psychology do not choose too much color.
Optimize Meta Title, and Meta Description
Write attractive and unique title and meta description for each page of your website. Keep title and description within the limit of 60 Character and 160 characters, respectively.
Mobile-friendly Theme
When it comes to theme, you should not choose the theme with how it looks but also check for mobile-friendly. Some themes appear to be good, but it slows down the website on load due to its poor programming and design. I suggest using the paid theme, reading some reviews, and checking the trial version's theme.
User-Friendly UI
Design user-friendly UI so that users can easily navigate your website. A website with unfamiliar UI frustrates users, and hence they leave your website, which is not suitable for you and your business.
Use of Chatbot
A chatbot can increase your engagement on your website manifold. A proactive chatbot can welcome visitors and resolve their queries while collecting necessary information from them. You can use collected information to target potential customers. In addition to this, a chatbot can serve 24/7. Hence you will get leads even when you are not active on your website.
Squarespace chatbot like BotPenguin provide human handover where a chatbot notifies you when someone interacts with a chatbot, or if a chatbot is unable to answer their question, it will transfer control of chat to you over WhatsApp or chat window. Conclusion
As we have discussed above, following these steps will help you a lot. According to your niche, a Squarespace website can reduce the lots of work, but there could be more steps, but the above steps are crucial.
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As per the increase in population, everyone is on-demand to startup with a new business. However, due to the great competition in the field, there’s an excellent dropdown for beginners as they cannot handle a load of competitors in their area. So, there’s a great need for every beginner to have a perfect guide. So, here’s every possible information for you to start up a new business.
Introduction To Lead Generation
Lead Generation is the process of generating customer interest for a particular business/product and include them in the sales funnel. Online marketing typically involves gathering information that a company needs to collect to have visitors via a web form.
Types of Lead Generation These are broadly two types of lead generation Inbound Lead Generation & Outbound Lead Generation Inbound Lead Generation
Inbound lead generation includes organic traffic, Social Media Marketing(SMM), Pay per Clicks(PPC).
Outbound Lead Generation
Outbound lead generation covers cold calling, SMS marketing, Display Ads, Direct mailing, Email Marketing, advertising.
Best Tools for Lead Generation
There are lots of tools that can help you generate. Here are some of them.
Email Address Finders
These tools help you get emails and the contact names of the person you are trying to reach out to. The best tool I suggest is Hunter for capturing Emails.
Lead Generation Chatbot
Lead generation chatbot can welcome website visitors and ask for their queries. This increases the chance of ac conversation. Customers will be happy to share details if they are interested in your product.
A chatbot will filter out the random visitors from people who really want your product, reducing sales teamwork. BotPenguin is one of the best lead generation chatbots to automate data collection from visitors. In addition to this, BotPenguin offers the option to hand over to the WhatsApp number you provide on it. Which can also entertain prospects who want to chat with live agents. For more, you can visit the BotPenguin website. CRM Tools
Customer Relationship Management (CRM) helps you interact and keep track of prospects and sales leads throughout the sales pipeline. You can Check CRMs like ZOHO CRM, Agile CRM, Hubspot, etc.
Email Marketing Automation
Email Marketing Automation tools are very important for automating your email marketing campaign. They reduce the efforts and automate the whole process by providing amazing Email marketing templates. You have to add your content and emails list sheet, and the rest will be taken care of. MailChimp is my favourite. You can try other tools like ActiveCampaign, SendinBlue, etc.
A virtual bot is quite popular amongst people and businesses both. With the busy time, people’s preferences are also changing, especially when it comes to interacting with the brand. Hence, integrate a virtual bot straight away and make your user interface more feasible and seamless to use.
Are you struggling with lead generation? Is your customer leaving without any interaction? It's time to build a customized sales chatbot for your website and implement it on the website. Sales chatbotbotpenguin.com/lead-generation-chatbot can do lots of thing for you, like personalized welcome popup message according to the type of customer i.e. new and returning customers, improve customer engagement on the website by interacting with customers on arrival, it answer queries before the customer could think about it, can answer FAQs for you, its ability to interact in multiple languages increases the customer base and increase reach of product, can help customer track their order or resolve their queries related to the product, collect feedback from the customers and last but not least it helps your team motivated by filtering the consumers who are really interested in the product and some random visitor. It improves the overall efficiency of the team by focusing on serious customers over random visitors.
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